Препараты для роста: препараты или витамины для этого, какие существуют методы и способы или научные исследования об этом

Какие стимуляторы роста растений существуют, как правильно их применять

Низкая экология, нарушение агротехнических правил по уходу, перепады температур, неблагоприятные климатические условия и другие факторы влияют на урожайность. Чтобы этого избежать, применяют специальные препараты — стимуляторы роста растений, которые разработаны на основе естественных фитогормонов и помогают садовым и комнатным культурам лучше развиваться и справляться со стрессовыми ситуациями.

1

Особенности и описание препаратов

На современном этапе ученые агрономы подробно изучили поведение различных культур при попадании в их клетки специальных веществ — фитогормонов. Они вырабатываются растениями в естественных условиях и отвечают за функции роста и развития на всех стадиях.

Такие гормоны делят на три основные категории:

• Цитокинины. Регулируют процессы, которые происходят в корневой системе. Препараты на основе этого гормона применяют в садоводстве для выведения рассады, проращивания семенного материала или укоренения черенков и отводков.
• Ауксины. Отвечают за рост наземной части растения, а именно стеблей, побегов, листьев, плодов и т. д. Используют их для улучшения развития культуры, адаптации к новым условиям и в различных стрессовых ситуациях.
• Гиббереллины. Подвид фитогормонов, которые отвечают за происходящее в бутонах, цветах и плодах. С их помощью регулируют уровень зрелости, улучшают цветение и процесс формирования. Наиболее часто применяют средства на основе этого гормона при уходе за комнатными растениями.

Применение препаратов возможно и в комплексе. Они наделяют растение необходимой жизненной силой, повышают иммунитет от грибковых и инфекционных заболеваний и минимизируют стрессовые ситуации (пересадка, перепады температур, закаливание, нашествие вредителей и др.). Различают как синтетические, так и средства природного происхождения.

Первые получают в лабораториях на основе бактерий, грибов, угля и т. д. Они могут содержать дополнительные химические элементы и составляющие. Органические стимуляторы создают в естественных условиях путем смешивания различных природных материалов.

Все без исключения регуляторы на растительной основе безопасны для деятельности человека и не представляют вреда для растений. Главное — использовать согласно инструкции и только в свежем виде.

2

Синтетические средства для стимуляции роста

Такие препараты создаются специализированными компаниями-производителями в оборудованных лабораториях. Их делают на основе вытяжки полезных веществ из растений, водорослей и микроорганизмов либо получают из торфяников или древесного угля.

В состав биостимуляторов также входят аминокислоты, белки, различные витаминные комплексы и химические элементы. Помимо лекарственных средств на основе цитокининов, ауксинов и геббереллинов различают также брассинолиды, гуминовые, абсцизиновые и препараты с добавлением арахидоновой кислоты.

Каждый отдельный вид имеет свои правила и сферы применения как для садовых, так и для комнатных растений. Поэтому перед тем как выбрать определенный биорегулятор и активное вещество, необходимо знать особенности каждого из них.

3

Обзор эффективных вешеств на основе брассинолидов

Все препараты с гормонами в составе — это стероиды, которые способствуют выходу растений из стрессовых ситуаций, улучшают клетки и помогают хорошо развиваться в неестественных для себя условиях. В природе действующее вещество в большом количестве содержится в таких садовых культурах, как рапс, рис, кукуруза и пекинская капуста.

Самым эффективным и известным средством с этими фитогормонами является Эпин или Эпин-Экстра. Он продается в компактных ампулах или пластиковых емкостях различного объема.

Его разводят согласно инструкции, опрыскивают или вручную обрабатывают комнатные и садовые растения. Средняя норма внесения — 1 ампула на 5-7 литров воды, но для различных культур эта пропорция может меняться в зависимости от конкретных условий.

Этот ускоритель активно используют и для проращивания семян, улучшения свойств саженцев, клубней и луковиц. Для этого материал на сутки замачивают в лекарственном растворе, а затем высаживают в заранее приготовленный плодородный субстрат или грунт. Рекомендуемая концентрация в этом случае 1-2 мл вещества на 3 литра жидкости. Из брассионолидов и аналогов Эпина также выделяют: Циркон, Рибав Экстра, Нарцисс, Энерген, Иммуноцитофит, Корневин и др.

4

Гуминовые стимуляторы для начального развития растений

Как и предыдущая группа препаратов, удобрения с добавлением гуминовых фитогормонов используют для проращивания посевного материала или улучшения свойств растения на начальном этапе развития. Они укрепляют ростки и молодую рассаду, иммунную систему, что позволяет быстрее и качественней формировать здоровые корни, стебли и побеги.

Наиболее эффективное действие они оказывают на пасленовые, тыквенные, злаковые и сложноцветные культуры в огороде. Менее отзывчивы к действию стероидов этого состава бобовые и крестоцветные. Самым распространенным препаратов этой категории является Атлет. Это средство системного действия, которое выпускается в ампулах на 1,5 мл или более объемных вариантах.

Препарат вносят корневым способом, методом опрыскивания или ручной обработки. Периодичность и способ использования выбирают исходя из особенностей конкретного растения. Для комнатных цветов в горшках и вазонах применяют 1 ампулу на 300 мл жидкости и поливают полученным раствором под корень.

Капусту, баклажаны, перцы и некоторые другие популярные садовые культуры обрабатывают не чаще 1-2 раз за активный сезон из расчета 1,5 мл вещества на 1-2 л воды. Помидоры и огурцы можно как опрыскивать, так и вносить препарат к корням, но количество жидкости для одной ампулы снижают до 0,5 литров. Кроме Атлета хорошо зарекомендовали себя и такие биостимуляторы из этой группы, как Tiera Negra, Нитрогумат, Оксигумат, Оксидат и др.

5

Абсцизины и ауксины для стимуляции и улучшения свойств плодов

Применение фитогормонов абсцизиновой группы в биорегуляторах позволяет не только улучшить развитие растения, но и повысить качество готового урожая. При обработке некоторых культур, в особенности картофеля, ауксины не дают ему заранее прорастать, а семенной материал сразу после посадки теряет намного меньше энергии и влаги в процессе выращивания.

Основным средством является абсцизовая кислота, которая содержится практически во всех видах зеленых растений. В лабораторных условиях ее извлекают из мхов, папоротников и водорослей. Ауксины же считаются важнейшим стимулятором роста. Действующим веществом является идиол-3-уксусная кислота, которая помимо регулятивной функции улучшает культуру на клеточном уровне, способствуя лучшему делению материала и повышая их активность в разные фазы развития.

После обработки препаратами из группы ауксинов те растения, что слабо росли, получают запас жизненной энергии. Она позволяет им вновь начать активно развиваться и перераспределять энергию в зависимости от текущих потребностей, то есть замедлять рост плодов при необходимости, чтобы улучшить процессы корнеобразования и других систем.

В садоводстве широко используются такие химические средства, как 1-НУК (нафтилуксусная кислота), калиевая соль или ГМК (гидразин малеиновой кислоты). Особенно эффективно они стимулируют черенки фруктовых деревьев, слив, груш, яблок или абрикосов и хвойных пород, которые не очень хорошо приживаются в ослабленном или недостаточно обогащенном грунте. Перед посадкой отводки помещают в раствор с кислотой, его готовят из расчета 25-50 гр вещества на 1 л воды и далее выдерживают материал в течение 12-24 часов.

Применяют ауксины и для лучшего хранения собранного урожая. За 2 недели до начала работ по сбору обрабатывают ботву картофеля, свеклы, лука и других корнеплодов слабым, 0,2-процентным раствором ГМК. Это позволяет созревшим плодам дольше сохранять свои свойства и не прорастать в течение длительного периода.

6

Гиббереллины для сохранения энергии и качественного цветения

Препараты с фитогормонами этой категории используют для повышения качества и времени цветения на различных растениях. Основным средством является гиббереллиновая кислота, которая в естественных условиях накапливается в культурах в результате действия солнечного света.

Ночью процесс ее формирования замедляется, и в связи с недостаточным освещением происходит дисбаланс вещества, что приводит к неправильному цветению и как следствие к потере урожайности.

Особенно эффективно применение гиббереллиновой кислоты для картофеля и некоторых сортов бессемянного винограда. Перед посадкой клубни обрабатывают 2-процентным раствором с водой. Это способствует сохранению полезной энергии и дополнительно защищает овощи от болезней и вредителей. У винограда после обработки плоды становятся заметно больше и слаще.

7

Препараты на основе цитокининов и арахидоновой кислоты

Эти гормоны активно стимулируют деление клеток (цитокинез) и существенно ускоряют этот важный процесс. Они помогают задерживать процедуру старения и играют значимую роль в формировании полового признака растения.

Большое количество природных гормонов содержится в кокосовом молоке, а также на кончиках корней у только развивающихся молодых овощных культур. Из известных препаратов чаще всего используют такие, как Цитекс или 5М-3. С их помощью прерывают покой молодых растений и заставляют их быстрее и активнее развиваться, что способствует формированию большего количества плодов и получения необходимого урожая в более сжатые сроки.

Арахидоновая кислота отвечает за иммунитет к различным заболеваниям и накоплению вредных пестицидов. Вещество часто добавляется в активные акарицидные препараты на химической основе. Помимо этого, средства с этим гормоном в составе существенно увеличивают рост и общее развитие всех без исключения культур.

У обработанных поливом или опрыскиванием садовых культур заметно повышается урожайность и возрастает скорость реакции при распаде вредных нитратов и других накоплений. Препаратами с этим активным действующим веществом также обрабатывают и почву на участке, что способствует задержки в ней опасных для растения соединений.

Для использования в огороде существует несколько эффективных средств, в которых дозировка арахидоновой кислоты невысока, и их смело применяют в домашних условиях для комнатных растений, особенно плодовых видов. Одним из них является средство Проросток, которое создано синтетически, путем извлечения необходимого вещества из морских водорослей.

Он способствует более быстрому проращиванию семенного материала, действует общеукрепляюще на самые разные виды растений и благотворно влияет на состав грунта. Выпускается препарат в небольших ампулах, нормы расхода 1 шт. на 1 литр воды или 10 капель на 100 мл жидкости. Им обрабатывают как фрукты, так и овощные культуры, особенно хорошо на внесение реагирует молодая рассада картофеля, лука, огурцов, капусты и моркови.

Среди популярных биостимуляторов роста и корнеобразования на основе одного или нескольких из описанных выше гормонов следует отметить и такие, как Энерген, Тур, Силк, Вымпел, Стимулин, Домоцвет, Амулет и др. Все они благотворно сказываются на развитии разных по типу и особенностям растений.

90000 21 innovative growth strategies used by top growth teams 90001 90002 A growth strategy is not just a set of functions you plug in to your business to boost grow your product-it’s also the way in which you organize and rally as a team. 90003 90002 If growth is «more of a mindset than a toolkit,» as Ryan Holiday said, then it’s a 90005 collective 90006 mindset. 90003 90002 Successful growth strategies are the product of engineering, marketing, leadership, design, and product management.Whether your team consists of 2 co-founders or a skyscraper full of employees, your growth hacking strategies will only be effective if you’re able to affix them to your organization, apply a workflow, and use the results of experiments to make intelligent decisions . 90003 90002 In short, there’s no plugin for growth. To increase your product’s user base and activation rate, your company will need to be methodical and tailor the strategies you read about to your unique product, problem, and target audience.90003 90012 What is a growth strategy? 90013 90002 Before we dive into specific examples of growth strategies, let’s take a moment to establish a proper growth strategy definition: 90003 90002 A growth strategy is a plan of action that allows you to achieve a higher level of market share than you currently have. Contrary to popular belief, a growth strategy is not necessarily focused on short-term earnings-growth strategies can be long-term, too. Let’s keep that in mind with the following examples.90003 90002 Another thing to keep in mind is that there are typically 4 types of strategies that roll up into a growth strategy. You might use one or all of the following: 90003 90020 90021 90022 Product development strategy- 90023 growing your market share by developing new products to serve that market. These new products should either solve for a new problem or add to the existing problem you product solves. 90024 90021 90022 Market development strategy 90023 -growing your market share by developing new segments of the market, expanding your user base, or expanding your current users ‘usage of your product.90024 90021 90022 Market penetration strategy- 90023 growing your market share by bundling products, lowering prices, and advertising-basically everything you can do through marketing after your product is created .. This strategy is often confused with market development strategy. 90024 90021 90022 Diversification strategy- 90023 growing your market share by entering entirely new markets. 90024 90037 90002 Below, we’ll explore 21 growth strategy examples from teams that have achieved massive growth in their companies.Many examples use one or more of the 4 classic growth strategies, but others are outside of the box. These out-of-the-box approaches are often called «growth 90005 hacking 90006 strategies». 90003 90012 Growth strategy examples 90013 90002 Each of these examples should be understood in the context of the company where they were executed. While you can not copy and paste their success onto your own unique product, there’s a lesson to be learned and leveraged from each one. 90003 90046 In a hurry? Click the links below to skip to a specific example and start learning about how: 90047 90020 90021 How Clearbit drove 100k inbound leads by giving away free tools 90024 90021 Segment increased conversions by experimenting with paid acquisition 90024 90021 Tinder tripled its user base by reaching target users in person 90024 90021 Zapier growth hacked signups by writing about other products 90024 90021 Twitter strengthened their network effect with onboarding suggestions 90024 90021 LinkedIn growth hacked connections by asking a simple question 90024 90021 Facebook increased week 1 retention by finding its north star metric 90024 90021 Slack got users to stick around by mirroring successful teams 90024 90021 ConvertKit grew $ 125,000 MRR by helping users switch tools 90024 90021 Yahoo doubled mobile revenue by rearranging their team 90024 90021 Stripe grew by looking after developers first 90024 90021 Groove turned high churn around with targeted emails 90024 90021 PayPal paid users to growth hack for them 90024 90021 Postmates reached 1 million deliveries by baking growth into engineering and product 90024 90021 BuzzFeed grew to 9 billion monthly visitors with their «golden rules of shareability» 90024 90021 Airbnb continued to scale by simplifying user reviews 90024 90021 AdRoll used Appcues modal windows to increase adoption to 60% 90024 90021 GitHub grew to 100,000 users in a year by nurturing its network effect 90024 90021 Yelp reached 176 million unique monthly visits by gamifying reviews 90024 90021 Etsy grew to 42.7 million active buyers by empowering sellers 90024 90021 How IBM created a growth hacking team to spur startup-level growth 90024 90037 90002 Now let’s get to it! 90003 90094 1. How Clearbit drove 100k inbound leads by giving away free tools 90095 90002 Clearbit’s APIs allow you to do amazing things-like enrich trial sign-ups on your homepage-but to use them effectively, you need a developer’s touch. Clearbit needed to get developers to try their tool in order to grow. Their strategy involved dedicating their own developer time to creating free tools, APIs, and browser extensions that would give other developers a chance to play.90003 90002 They experimented with creating free APIs for very specific purposes. One of the most successful was their free Logo API which allowed companies to quickly imprint their brand stamp onto pages of their website. Clearbit launched the API on ProductHunt and spread the word to their developer communities and email list-within a week, the Logo API had received 60,000 views and word-of-mouth traction had grown rapidly. 90003 90002 90003 90002 Clearbit made a bite-sized version of their overall product.The Logo API represents Clearbit at large-it’s a flexible and easy-to-implement way for companies to integrate data into their workflows. 90003 90002 Offering a bite-sized version of your product that provides value for free creates an incredible first impression. It validates that what you’re making really works and drives testers to commit to your main product. And it can be an incredibly effective source of acquisition-Clearbit’s free APIs have driven over 100,000 inbound leads for the company.90003 90094 2. How Segment increased conversions by experimenting with paid acquisition 90095 90002 As a customer analytics tool, Segment practices what it preaches when it comes to acquisition. The Segment team has developed a data-driven, experimental approach to identify its most successful acquisition channels and double down on those strategies. 90003 90002 In an AMA, their head of marketing Diana Smith told the audience that they’d recently been experimenting with which paid channels worked for them.»In a nutshell, we’ve learned that retargeting definitely works and search does not,» Smith explained. 90003 90002 Segment learned that their marketing efforts were more effective when they reached out to users who’d viewed their site before versus when they relied on users finding them through search. So they set out to refine their retargeting strategy. They started customizing their Facebook and Twitter ads to visitors who’d viewed particular pages: to visitors who’d viewed their docs, they sent API-related messages; to visitors who’d looked at pricing, they sent free trial messages.90003 90002 By narrowing your acquisition strategy, you can dramatically increase ROI on paid acquisition, increasing conversions while minimizing CAC. 90003 90094 3. How Tinder tripled its user base by reaching target users in person 90095 90002 Tinder famously found success by gamifying dating. But to get its growth started, Tinder needed a strategy that would allow potential users to play the game and find a willing dating pool on the other side of the app. 90003 90002 In order to validate their product, people needed to see it in action.Tinder’s strategy was surprisingly high touch-they sent a team to visit potential users and demonstrate the product’s value in person. 90003 90122 90021 They invested in a tour of sororities and fraternities at colleges to manually recruit signups from their target audience: millennials. It was a move that increased their user base from less than 5,000 users to over 15,000. 90024 90021 First, they helped groups of women install the app, guiding them past initial install friction. 90024 90021 Then they did the same pitch to a group of men.Both cohorts were able to see value quickly because the app was now used people who had something important in common-they all went to the same school. 90024 90129 90002 To find the right growth strategy for your product, you have to understand what it will take for users to see it working. Tinder’s in-person pitches were a massive success because it helped users see value faster by populating the 2-sided app with more relevant connections. 90003 90094 4. How Zapier growth hacked signups by writing about other products 90095 90002 Zapier is all about integrations-it brings together tools across a user’s tech stack, allowing events in one tool to trigger events in another, from Asana to HubSpot to Buffer.The beauty of Zapier is that it sort of disappears behind these other tools. But that raises an interesting question: How do you market an invisible tool? 90003 90002 Zapier’s strategy was to leverage its multifaceted product personality through content marketing. The team takes every new integration on Zapier as a new opportunity to build authority on search and to appeal to a new audience. 90003 90002 The blog reads like a collective guide to hundreds of tools, with specific titles like «How to Quickly Append Text to a Note in Evernote or OneNote from Your Browser» and «How to Automatically Generate Charts and Reports in Google Sheets and Docs.»Zapier’s strategy is to sneakily make itself a content destination for the audiences of all these different tools. 90003 90002 This strategy helped their blog grow from scratch to over 600,000 readers in just 3 years, and the blog continues to grow as new tools and integrations are added to Zapier. 90003 90002 If you have a product with multiple use cases and integrations, try targeting your content marketing to specific audiences, rather than aiming for a catch-all approach. 90003 90094 5.How Twitter strengthened their network effect with onboarding suggestions 90095 90002 Andy Johns arrived at Twitter as a product manager in 2010 when the platform already had over 30 million active users. But according to Johns, growth was slowing. So the Twitter user growth team got creative and tried a new growth experiment every day-the team would pick an area in which to engage more users, create an experiment, and nudge the needle up by as much as 60,000 users in a day. 90003 90002 One crucial user growth strategy that worked for Twitter was to coax users into following more people during the onboarding.They started suggesting 10 accounts to new users shortly after signup. 90003 90002 Because users never had to encounter an empty Twitter feed, they were able to experience the product’s value much faster. 90003 90002 Your users ‘first aha moment-whether it’s connecting with friends, sending messages, or sharing files-should serve to give them a secure footing in your product and nudge your network effect into action one user at a time. 90003 90094 6. How LinkedIn growth hacked connections by asking a simple question 90095 90002 LinkedIn was designed to connect users.But in the very beginning, most users still only a few connections and needed help making more. 90003 90002 LinkedIn’s strategy was to capitalize on high user motivation just after signup. Nicknamed the «Reconnect Flow,» LinkedIn implemented a single question to new users during onboarding: «Where did you used to work?» 90003 90002 Based on this input, LinkedIn then displayed a list of possible connections from the user’s former workplace. This jogged new users ‘memories and reduced the effort required to reconnect with old colleagues.Once they had made this step, users were more likely to make further connections on their own. 90003 90002 Thanks to this simple prompt, LinkedIn’s pageviews increased by 41%, searches jumped up 33%, and users ‘profiles became richer with 38% more work positions listed. 90003 90002 If you notice your users are not making the most of your product on their own, help them out while you have their attention. Use the momentum of your onboarding to help your users become engaged. 90003 90094 7. How Facebook increased week 1 retention by finding its north star metric 90095 90002 Facebook’s active user base surpassed 1 billion in 2012.It’s easy to look at the massive growth of Facebook and see it as a sort of big bang effect-a natural event difficult to pick apart for its separate catalysts. But Facebook’s growth can be pinned down to several key strategies. 90003 90002 Again and again, Facebook carved out growth by maintaining a steely focus on user behavior data. They’ve identified markers of user success and used those markers as North Star metrics to guide their product decisions. 90003 90002 Facebook used analytics to compare cohorts of users-those who were still engaged in the site and those who’d left shortly after signing up.They found that the clearest indicator of retention whether or not users connected with 7 friends within 10 days. 90003 90002 Once Facebook had identified their activation metric, they crafted the onboarding experience to nudge users up to the magic number. 90003 90002 By focusing on a metric that correlates with stickiness, your team can take a scientific approach to growing engagement and retention, and measuring its progress. 90003 90094 8. How Slack got users to stick around by mirroring successful teams 90095 90002 Slack has grown by watching how teams interact with their product.Their own team was the very first test case and from then on, they’ve refined their product by engaging companies to act as testers. 90003 90002 To understand patterns of retention and churn, Slack peered into their user data. They found that teams who’d sent 2,000 or more messages almost never dropped out of the product. That’s a lot of messages-you only get to that number by really playing around with the product and integrating it into your routine. 90003 90002 Slack knew they had to give new users as many reasons as possible to send messages through the platform.They started plotting interactions with users in a way that encouraged multiple message sending. 90003 90002 For example, Slack’s onboarding experience simulates how a seasoned Slack user behaves. New users are introduced to the platform through interactions with the Slackbot, and are encouraged to upload files, use keyboard shortcuts, and start new conversations. 90003 90002 Find what success means for your product by watching loyal users closely. Mirror that behavior for new users, and encourage them to get into a pattern that leads to long-term retention.90003 90094 9. How ConvertKit grew $ 125,000 MRR by helping users switch tools 90095 90002 In early 2013, self-employed e-book writer Nathan Barry publicly set himself an unusual resolution. He announced the «Web App Challenge» -he wanted to build an app from scratch and get to $ 5,000 + in monthly recurring revenue within 6 months. 90003 90002 Though he did not quite make it to that $ 5,000 mark, he did build a product-ConvertKit-with validated demand that went on to reach $ 125,000 in MRR per month.90003 90002 Barry experimented with a lot of growth strategies over the first 3 three years, but the one he kept turning back to was direct communication with potential customers. Through personalized emails, Barry found tons of people who loved the idea of ​​ConvertKit but said it was too much trouble for them to think about switching tools-all their contacts and drafts were set up in their existing tools. 90003 90002 So Barry developed a «concierge migration service.» The ConvertKit team would literally go into whichever tool the blogger was using, scrape everything out, and settle the new customer into ConvertKit.Just 15 months after initiating this strategy, ConvertKit was making $ 125,000 in MRR. 90003 90002 By actively reaching out and listening to you target users, you’ll be better able to identify precise barriers to entry and come up with creative solutions to help them overcome these hurdles. 90003 90094 10. How Yahoo doubled mobile revenue by rearranging their team 90095 90002 When Yahoo doubled their mobile revenue between 2012 and 2013, it was not just the product that evolved. Yahoo had hired a new leader for its Mobile and Emerging Products, Adam Cahan.As soon as Cahan arrived, he set to work making organizational changes that allowed Yahoo’s mobile division to get experimental, iterate, and develop new products quickly. 90003 90122 90021 First, he encouraged elements of a startup environment. Cahan brought together talented individuals from different disciplines-design, product management, engineering-and encouraged them to work like a founding team to focus solely on developing mobile products that would 90005 grow 90006. 90024 90021 Cahan maintained that collaborative environment even as the division grew to 50 members.By making every member of the team focused on user experience before all else, he removed some of the bottlenecks and divisions that often build up in a large tech company. He gave the team a mission to discover how to make Yahoo better for customers, even if that meant dismantling the status quo or abandoning older software. 90024 90129 90002 In 2 years, Cahan grew Yahoo’s mobile division from 150 million mobile users to 550 million. By hiring the right people and enabling them to focus on solving problems for users, he had opened the doors for organic growth.90003 90094 11. How Stripe grew by looking after developers first 90095 90002 Payment processing platform Stripe always knew that developers were the key to adoption of their service. Founders John and Patrick Collison started Stripe to address a very specific problem-developers were sorely in need of a payment solution they could adapt to different merchant needs and match the speed and complexity of the buyer side of the ecommerce interface. 90003 90002 Merchants started clamoring for Stripe because their developers were raving about it-today, Stripe commands 15.34% of the market share for payment processing. That’s in large part to Stripe’s strategy of prioritizing the needs of developers first and foremost. For instance: 90003 90122 90021 Code could only get Stripe so far-so in order to drive adoption, they focused on creating clear, comprehensive documentation so that developers could pick up Stripe products and run with them. 90024 90021 Stripe created a library of docs that lead the user through each product. There’s more plain English in these docs than code, bridging the gap for new users.90024 90021 There’s a «Try Now» section where users can see what it takes to tokenize a credit card with Stripe. 90024 90129 90002 Know your audience. By focusing on the people that are most directly affected by your problem, you can generate faster and more valuable word-of-mouth. 90003 90094 12. How Groove turned high churn around with targeted emails 90095 90002 In 2013, help desk tool Groove was experiencing a worryingly high churn rate of 4.5%. They were acquiring new users just fine, but people were leaving as fast as they came.So they set out to get to know these users better. It was a strategy that would allow them to reduce churn from 4.5% to 1.6%. «Your customers probably will not tell you when they hit a snag,» says Alex Turnbull, founder and CEO of Groove. «Dig into your data and look for creative ways to find those customers having trouble, and help them.» 90003 90122 90021 Groove used Kissmetrics to examine customer data. They identified who was leaving and who was staying in the app. 90024 90021 They compared the user behavior of both cohorts and found that staying in the app was strongly correlated with performing certain key actions-like being able to create a support widget in 2 to 3 minutes.Users who churned were taking far longer, meaning that for some reason they were not able to get a grasp of the tool. 90024 90021 Groove was then able to send highly targeted emails to this second cohort, bringing them back into the app and helping them achieve value. 90024 90129 90002 By using analytics, you can identify behaviors that drive engagement vs. churn, then proactively reach out to customers when you spot these behaviors in action. By getting ahead of individual cases of churn, you can drive engagement up.90003 90094 13. How PayPal paid users to growth hack for them 90095 90002 PayPal was growth hacking referrals before it was cool. When PayPal launched, they were introducing a new type of payment method-and they knew that they needed to build trust and authority in order to grow. Their strategy involved getting early adopters to refer users to the platform. 90003 90122 90021 PayPal paid its first users to sign up. They literally gave them free money. These bonuses began at $ 20 for signing up.90024 90021 As users grew accustomed to the idea of ​​PayPal, signup bonuses were decreased to $ 10, then $ 5, then were phased out-but by that time, their user base had started to grow organically. 90024 90129 90002 «We must have spent tens of millions in signup and referral bonuses the first year,» says David Sacks, original COO at PayPal. But that initial investment worked-PayPal’s radical first iteration of their referral program allowed them to grow to 5 million daily users in only a few months.90003 90002 Incentivize your users in a way that makes sense for your business. If users adore your product, the initial cost of setting up a referral program can be recouped many times over as your users become advocates. 90003 90094 14. How Postmates reached 1 million deliveries by baking growth into engineering and product 90095 90002 In 2016, the on-demand delivery service Postmates, reached 1 million monthly deliveries. They also launched a subscription service, called Postmates Plus Unlimited.90003 90002 With growing demand, Postmates focused on developing products that are highly accessible and easy to use. At the same time, they gathered funding. In October 2016, they gained another $ 140 million investment taking their post-money valuation to $ 600 million. But to cope with this growth in valuation, Postmates needed to scale their growth team. 90003 90002 According to Siqi Chen, VP of Growth at Postmates, the company had «an incredibly scrappy, hard working team who did the best they could with the tools given, but it’s very hard to make growth work at Postmates scale without dedicated engineering and product support.»90003 90002 So the team shifted to include engineering and product at every level. Now, Postmates ‘growth team has 3 arms of its own- «growth product,» «growth marketing,» and «user acquisition» -each one with its own engineering support. 90003 90002 By connecting their growth team directly to the technical decision makers, Postmates created a team that can scale with the company. 90003 90094 15. How BuzzFeed grew to 9 billion monthly visitors with their «golden rules of shareability» 90095 90002 BuzzFeed is a constantly churning content machine, publishing hundreds of pieces a day, and getting over 9 90005 billion 90006 content views per month.BuzzFeed’s key growth strategy has been to define virality, and pursue it in everything they do. 90003 90122 90021 Jonah Peretti, BuzzFeed’s CEO, shut off the noise and started listening to readers. He found that readers were more concerned about their communities than about the content-they were disappointed when they did not find something to share with their friends. The most important metrics the Buzzfeed team could judge themselves by were social shares and traffic from social sites. 90024 90021 BuzzFeed created the Golden Rules of Shareability to further refine their criteria, and analyzed their viral content to create a formula for what makes something inherently shareable.This is important, because it makes it possible for Team BuzzFeed to take leaps into new topics and areas. 90024 90021 BuzzFeed’s focus has followed its social crowd and has been able to adapt to changing reading patterns and platforms. The company has also upped its political arm, and has made big investments in branded video. 90024 90129 90002 The lesson? To go viral, you need to give the people what they want, and that means striking a balance between consistency and novelty. 90003 90094 16.How Airbnb continued to scale by simplifying user reviews 90095 90002 Airbnb’s origin story is one of the infamous growth hacking tales. Founders Brian Chesky and Joe Gebbia knew their potential audience was already using Craigslist, so they engineered their own integration, allowing hosts to double post their ads to Airbnb and Craigslist at the same time. 90003 90002 But it’s their review strategy that has enabled Airbnb to 90005 keep 90006 growing, once this short-term tactic wore out its effectiveness.Reviews enrich the Airbnb platform. For 50% of bookings, guests visit a host profile at least once before booking a trip, and hosts with more than 10 reviews are 10X more likely to receive bookings. 90003 90002 Airbnb growth hacked their network effect by making reviewing really easy: 90003 90122 90021 They made the review process double-blind, so feedback is not visible until both traveler and host have filled out the form. This not only ensures more honest reviews, but removes a key source of friction from the review process.90024 90129 90122 90021 They also enabled private feedback and reduced the timeline for leaving a review to 14 days, making reviewing more spontaneous and authentic. 90024 90129 90002 By making reviews easier and more honest, Airbnb grew the number of reviews on the site, which in turn grew its authority. You can growth hack your shareability by identifying barriers to trust and smoothing out points of friction along the way. 90003 90094 17. How AdRoll used Appcues modal windows to increase adoption to 60% 90095 90002 AdRoll has a great MailChimp integration-it allows users to retarget ads to their email subscribers in MailChimp.But they found that very few users were actually making use of this feature. 90003 90002 Peter Clark, head of Growth at AdRoll, wanted to experiment with in-app messaging in order to target the right Adroll users more effectively. 90003 90002 But growth experiments like this require rapid iteration. His engineers were better suited to longer development cycles, and he did not want to disrupt the flow of his organization.So Peter and his team started using Appcues to create custom modal windows quickly and easily-and without input from their technical team members.90003 90002 With a code-free solution, AdRoll’s growth team could design and implement however many windows they needed to drive adoption of the features they were working on. Here’s how it worked for the MailChimp integration: 90003 90122 90021 The team first used a tool called Datanyze to isolate users who used both AdRoll and MailChimp. 90024 90021 They copied this list into Appcues and created the modal window below, targeting it only to appear to users with both tools who could take immediate advantage of the integration.90024 90129 90122 90021 They set the modal to appear as users arrived logged in to their dashboards-the core area of ​​the AdRoll tool, in which users are already poised to take action on their ad campaigns. 90024 90129 90002 This single experiment yielded thousands of conversions and ended up increasing adoption rate of the integration to 60%. The experiment is so easy to replicate that Clark and the team now use modal windows for all kinds of growth experiments. 90003 90094 18. How GitHub grew to 100,000 users in a year by nurturing its network effect 90095 90002 GitHub began as a software development tool called Git.It was designed to solve a problem its coder founders were having by enabling multiple developers to work together on a single project. But it was the discussion around Git-what the founders nicknamed «the Github» — that became the tool’s core value. 90003 90002 Github’s founders realized that the problem of collaboration was not just a practical software problem-the whole developer community was missing a communal factor. So they focused on growing the community side of the product, creating a freemium product with an open-source repository where coders could come together to discuss projects and solve problems with a collective mindset.90335 90003 90002 They created the ability to follow projects and track contributions, so there’s both an element of camaraderie and an element of competitiveness. This turned GitHub into a sort of social network for coding. A little over a year after launch, Github had gained its first 100,000 users. In July of 2012 GitHub secured $ 100M in venture capital. 90003 90002 By catalyzing the network effect, it’s possible to turn a tool into a culture.For GitHub, the more developers got involved, the better the tool became.Find a community for your product and give them a place to come together. 90003 90094 19. How Yelp reached 176 million unique monthly visits by gamifying reviews 90095 90002 It’s relatively easy for a consumer review site to get drive-by traffic. What makes Yelp different, and allows it to draw return visitors and community members, is that it has strategically grown the social aspect of its platform. 90003 90002 This is what has earned Yelp 176 million unique monthly visitors in Q2 2019 and has allowed them to overtake competitors by creating their own category of service.Yelp set out to amplify its existing network effect by rewarding users for certain behaviors. 90003 90122 90021 They created user levels-users could achieve «Elite» status by writing good reviews frequently and for voting and commenting on other users ‘reviews. 90024 90021 Yelp judged reviews based on several factors, including level of detail and how many votes of approval they received. All of these factors helped to make Yelp more shareable. Essentially, they were teaching loyal users to be better content creators by rewarding them for upping the quality of Yelp’s content.90024 90129 90002 By making reviews into a status symbol, Yelp turned itself into a community with active members who feel a sense of belonging there-and who feel motivated to use the platform more often. 90003 90094 20. How Etsy grew to 42.7 million active buyers by empowering sellers 90095 90002 Etsy reached IPO with a $ 2 billion valuation in 2015 року, ten years after the startup was founded. Today, the company boasts 42.7 million active buyers and 2.3 million active sellers who made $ 3.9 billion in annual gross merchandise sales in 2018.Not too shabby (chic)! 90003 90002 The key to their success was Etsy’s creation of a «community-centric» platform. Rather than building a simple ecommerce site, Etsy set about to create a community of like-minded craft-makers. One of the ways they did this was by boosting organic new user growth by actively encouraging sellers to share their wares on social media. 90003 90122 90021 First, Etsy’s strategy was to focus on the seller side of its user acquisition. They gave their sellers tons of support but also tons of independence to promote and curate their businesses-which ultimately gave sellers a sense of ownership over their own success.Thanks to this approach, Etsy sellers were motivated to recruit their own buyers, who then visited Etsy and got hooked on the site itself. 90024 90021 Etsy’s seller handbook is basically a course in how to operate a small online business-hashtags and all. Vendors create their own regulars, and drum up their own new business through social sharing, while Etsy positions itself as the supportive platform. 90024 90129 90002 If your product involves a 2-sided market, focus on one side of that equation first.What can you do to enable those people to become an acquisition channel in and of themselves? 90003 90094 21. How IBM created a growth hacking team to spur startup-level growth 90095 90002 As cloud-based software has taken off, traditional hardware technology companies have struggled. IBM has been proactive in their efforts to redefine its brand and product offering for an increasingly mobile audience. 90003 90002 Faced with an increasingly competitive, cloud-based landscape, IBM decided that it was time to start telling a different story.This legacy giant began acting more like a nascent startup, as the company aggressively reinvented its portfolio. 90003 90002 Their strategy for reinvigorating growth and achieving startup-like mentality has been to take a product-led approach. 90003 90122 90021 In 2014 року, IBM created a growth hacking team. Already a large corporation, IBM did not need to climb the initial hill of growth to get its product off the ground. But by building this focused team, it aimed to grow into new areas and new audiences with «data-driven creativity,» by using the small business strategies it was seeing in the startup scene.90024 90021 IBM now essentially has startup-sized teams within its massive team, working in a lab style with the autonomy to test marketing strategies 90024 90129 90002 No matter what your team looks like-whether it’s a nimble 10-person startup or an enterprise with low flexibility-you can turn your organizational structure into a space where growth can thrive. Of course, that achievement is not without its struggles. But as Nancy Hensley, Chief Digital Officer of Data and AI at IBM says: 90003 90002 «There’s always pain in transformation.That’s how you know you’re transforming! » 90003 90012 Listen up before you get loud 90013 90002 None of these growth spurts happened by changing a whole company all at once. Instead, these teams found something-something small, a way in, a loophole, a detail-and carved out that space so growth could follow. 90003 90002 Whether you find that a single feature in your product is the key to engaging users, or you discover a north star metric that allows you to replicate success-pinpoint your area for growth and dig into it.90003 90002 Pay attention. Listen to your users and notice what’s happening in your product and what could be happening better. That learning is your next growth strategy. 90003.90000 Strategies for Sustained Growth and Inclusive Development 90001 90002 90003 Abstract 90004 The report has four main parts. In the first, the commission reviews the 13 economies that have sustained, high growth in the postwar period. Their growth models had some common flavors: the strategic integration with the world economy; the mobility of resources, particularly labor; the high savings and investment rates; and a capable government committed to growth.The report goes on to describe the cast of mind and techniques of policy making that leaders will need if they are to emulate such a growth model. It concludes that their policy making will need to be patient, pragmatic, and experimental. In the second part, the commission lays out the ingredients a growth strategy might include. These range from public investment and exchange rate policies to land sales and redistribution.A list of ingredients is not enough to make a dish, of course, as Bob Solow, a Nobel Prize-winning economist and a member of the Commission, points out. The commission, however, refrains from offering policy makers a recipe, or growth strategy, to follow. This is because no single recipe exists. Timing and circumstance will determine how the ingredients should be combined, in what quantities, and in what sequence.Formulating a full growth strategy, then, is not a job for this Commission but for a dedicated team of policy makers and economists, working on a single economy over time. Instead of a country-specific recipe, the commission offers some more general thoughts on the opportunities and constraints faced by nations in Sub-Saharan Africa, countries rich in resources, small states with fewer than 2 million people, and middle-income countries that have lost their economic momentum.In the final part of the report, the commission discusses global trends that are beyond the control of any single developing-country policy maker. Global warming is one example; the surge in protectionist sentiment another; the rise of commodity prices a third. In addition, the commission discusses the aging of the world population and the potential dangers of America’s external deficit.These trends are new enough that the 13 high-growth economies of the postwar period did not have to face them. The question is whether they now make it impossible for other countries to emulate that postwar success. 90005 90003 Citation 90004 90002 «Commission on Growth and Development. 2008. The Growth Report: Strategies for Sustained Growth and Inclusive Development. Washington, DC: World Bank. © World Bank. https: // openknowledge.worldbank.org/handle/10986/6507 License: CC BY 3.0 IGO. » 90005 90003 URI 90004 http://hdl.handle.net/10986/6507 90003 Collection (s) 90004 90014 This item appears in the following Collection (s) 90015 .90000 Manufacturers, Prepare Your People For Growth 90001 90002 90003 When growth is mentioned in the manufacturing industry, people gravitate toward its physical requirements: the groundbreaking of a facility expansion, shiny new equipment, perfectly organized aisles of raw materials, and trailblazing automation. 90004 90002 But if that’s the only place your business invests to prepare for growth, then «congratulations» on your state-of-the-art operation. Now, who’s going to want to work for you? 90004 90002 At WCCO Belting in Wahpeton, N.D., we manufacture custom rubber products for agricultural and light industrial equipment manufacturers and distributors in more than 20 countries. Our small family business has been operating in the town of 7,800 people for over 65 years. In a rural community, with an unemployment rate approaching zero, having a reputation as an unsupportive employer is the kiss of death. 90004 90002 In addition, businesses are being forced to adjust their employment strategies to meet the expectations of younger generations.Millennials and Gen-Z want to know exactly how they will be engaged through training, career development, and organizational culture before they deem you worthy of their skills and commitment. 90004 90002 That’s why our shareholders, board of directors and leadership prepare for growth equally among three platforms: equipment, processes and people. 90004 90002 Here are a few ideas for manufacturers and small businesses to engage employees and ensure they’re prepared-and motivated-to support your growth.90004 90015 90016 1. Presence and transparency, a leader’s best (and cheapest) tools. 90017 90018 90002 When I started working for my father in 1980, he gave me an office and said, «Go market.» When I asked him to elaborate, his response was, «You’re the one with the college degree.» So, I put my head down, worked hard, paid my dues and was rewarded when the company profited. In the end, I knew if my dad was not standing in the doorway of my office, I was doing something right. 90004 90002 My father’s leadership style, which was not uncommon at the time, helped me recognize that I wanted to be a more visible and approachable CEO.To that end, I have been hosting a monthly all-company meeting since taking the job in 2001. What started as a simple tool to introduce myself to the workforce is now a vertebra in the backbone of our engagement strategy. In fact, 94% of our employees report feeling connected to the strategic direction of WCCO Belting. We hold three one-hour meetings throughout the day to reach our 200+ employees across all production shifts. I kick it off by learning who’s new and offering them a personal welcome.The agenda items include company and industry news, rewards and recognitions, a variety of educational topics, guest speakers and a Q & A discussion. 90004 90002 My effort to connect with employees as their leader, and our leadership team’s willingness to share information, boosts engagement and fosters loyalty. 90004 90015 90016 2. Bring back the (metaphorical) suggestion box. 90017 90018 90002 For manufacturers planning for and experiencing growth, space is monitored down to the inch.While some businesses can drive engagement with meditation rooms, gaming areas and coffee bars, it’s not feasible for us. That’s why a good number of manufacturers and small businesses have a long-forgotten suggestion box still hung somewhere in their facility. And yet, while people may laugh at the old-fashioned method, when implemented correctly, a simple program to gather and execute employee ideas can make big impact in a small business. It did for us. 90004 90002 At WCCO Belting, our leadership team knew we needed to do a better job of managing waste in all its forms, however, the people largely responsible for these resources were our production employees.We would not be able to successfully manage changes from the top down, so in 2014 року, we launched a nontraditional process improvement program. If an employee has an idea, instead of being analyzed by a small regime and sent through a lengthy cost-analysis investigation, it goes to a multi-level, cross-functional team of 20+ that meets weekly and makes immediate, discussion-based decisions. To encourage participation, each employee enters a drawing for rewards that have varied from free 10-minute break cards to cash, company swag and event tickets.90004 90002 In less than five years, we have received more than 2,400 submissions and implemented more than 1,400 of them. To our bottom line, it’s meant 20% more output with 20% fewer employees. For our culture, the program gives every employee, experienced or beginner, a voice for change and the ability to control their own work environment. 90004 90015 90016 3. Offer flexible schedule opportunities for all roles, including production. 90017 90018 90002 In 2001, we had 30 employees. Some were family, and most felt like family as we’d grown up in my father’s businesses together.As their leader, I trusted them like family by default. If they had a medical appointment, parent-teacher conference, or a volunteer event, employees were encouraged to adjust their schedules to take care of personal matters during standard business hours. This simple courtesy would have a couple of big impacts on our business down the road. 90004 90002 First, managers and supervisors carried on the tradition and it continues to be a benefit to any employee at any level. As a result, our employer brand is recognized as having a family-first culture which has created a fierce loyalty to our company.We have employees that have dedicated 10, 20, 30 and 40 years of their professional careers to our efforts to grow. 90004 90002 Second, leniency towards an employee’s work-life balance has attracted more women to our manufacturing careers. In fact, almost half of our production roles are filled by women today. Recognizing a big recruitment opportunity in a tight job market, we’ve continued to promote flexible schedules within our production team as well as our internship program. Students have praised the ability to choose how and when they will use their 40 hours each week to complete their projects, and it’s led to numerous job offer acceptances.Most recently, our survey data found 85% of WCCO Belting employees agree they are successfully balancing their work and personal lives. 90004 90002 Utilizing these strategies helps us prepare for growth equally among the three aforementioned platforms: equipment, processes and people. If you focus on equipment but not processes or people, your product quality will drop. If you focus on processes but not equipment or people, you’ll sacrifice margin. If you focus on people but do not give them the tools or training to collaborate and work more effectively, frustration will lead to turnover.Implementing employee engagement strategies in preparation for growth does not need to be complicated or costly. 90004 90002 After all, being present, transparent and willing to listen costs nothing at all. 90004 .